For a week or so, I’ve been thinking about tweeting something like “hey, if you’re a creator who uses Twitter to connect with your audience and you haven’t set up a presence somewhere else—be that Mastodon, Tumblr, BlueSky, Cohost, whatever—then you’re putting your business at risk.” But I hesitated about posting it to Twitter directly, because I wanted to say other things and wasn’t sure about formatting a tweet thread.